Privacy Policy

The Pathmakers
Effective date: 21 September 2026
Last updated: 21 September 2026

In brief

When you take our quiz, sign up for emails, contact us or join a course, you give us some personal information. We use it to respond, send your quiz result, provide the support you ask for and, if you choose to receive them, send you relevant emails.

You can ask us about your information or change your email choices at any time using the contact details below.

Who is responsible for your information?

The Pathmakers helps young people who are exploring a route other than university to find and take their next steps. This policy applies to our website, quiz, email sign-ups, waitlists, courses and direct communications with us. Other platforms you use, such as TikTok or Skool, also have their own privacy policies.

The Pathmakers is operated by Joanna Robins - Sole Trader, trading as The Pathmakers. This person or organisation is responsible for the personal information described in this policy.

Email: Joanna.robins@gmail.com
Postal address: 107 Thrupp Lane, Stroud, Glos, GL52DQ
Website: thepathmakers.co.uk

What information do we collect?

Depending on how you interact with us, this may include:

Your name, email address, contact details and the messages you send us.
Your quiz answers, result, preferred type of support and email choices.
Information you give us through forms, a waitlist, feedback or conversations with us.
Course registration and participation details, such as your account name, progress, contributions to group discussions and attendance at live calls.
Purchase and transaction details. Payments are processed through our payment provider; we do not need your full card details to manage your purchase.
Information about how you use our website, such as pages visited and technical details about your browser or device, subject to the choices available in our Cookie Policy.
Public comments or messages you choose to send through our social media accounts.

Please avoid sharing sensitive information, such as health details, in open group posts or quiz free-text fields. If you tell us about an accessibility need or another sensitive matter so that we can support you, we will limit access to the people who need to know. We will ask for your explicit consent where that is the appropriate legal basis for using this information.

Why do we use your information?

We use personal information to:

Reply to questions and send requested quiz results. We do this because we have a legitimate interest in responding to people who contact us and providing the result they have asked for.
Make quiz results and follow-up content relevant. We use your quiz answers and the type of support you said you might want to send a relevant result. If you have agreed to receive emails, we may use this information to make those emails more useful to you.
Send newsletters and information about our courses. We do this when you have chosen to receive these emails. You can unsubscribe at any time.
Manage a waitlist. If you join a waitlist, we use your details to contact you about the opportunity you asked to hear about.
Provide a course or other paid support. We use the information needed to manage a purchase, give you access and deliver the service.
Keep required records. We retain transaction information where needed to meet tax, accounting or other legal duties.
Keep our services working well and securely. We use necessary information to maintain our services, respond to feedback and improve what we offer.
Understand use of our website. If we enable optional analytics, we will explain the relevant cookies and choices in our Cookie Policy.

Our quiz uses your answers to produce a result and identify the type of support you have said you might want. We use that information to make follow-up content more relevant if you have agreed to receive emails. A quiz result does not determine your abilities or decide whether you can access education, work or our support.

We do not treat a request for a quiz result as permission to send unrelated marketing. Where we ask you to sign up for promotional emails, you can choose whether to do so. Messages needed to provide a service you have requested, such as purchase or access information, may still be sent if you opt out of marketing.

Who can see or process your information?

The people running The Pathmakers and those helping us deliver it may access information where they need it for their work. We use service providers for particular tasks, including:

Wix for the website and forms.
Interact for the quiz and its results.
Kit for email lists, preferences and email sequences.
Stripe for payments and transaction processing.
Skool for course access and community features.
Google Workspace and Google Meet for business communications, working files and live calls.
Zapier to connect services where we have enabled those connections.
Google Analytics 4 for website analytics, if and when we enable it.

These providers process relevant information to supply their services. We may also share information with professional advisers or authorities where required by law, and with a purchaser or parent to the extent necessary to manage a purchase.

A parent’s purchase does not by itself give them access to a young person’s private quiz answers or group contributions. Each external platform has its own privacy information and settings.

Where is information held, and for how long?

Some of our providers may store or access information outside the UK. Where an international transfer requires additional protection, we use a lawful route and appropriate safeguards. Contact us if you would like details of the protections relevant to your information.

We keep information only for as long as it is needed for the purpose for which we collected it, taking account of legal record-keeping duties and the possibility of a dispute. For example:

Email subscription details are kept while you remain subscribed and for a limited period afterwards to record your preferences.
Purchase records are kept for applicable tax and accounting requirements.
Course information is kept while needed to deliver the course and deal with related enquiries.
Quiz responses and waitlist details are reviewed and deleted when they are no longer needed for the requested result or update.

You can ask us about the period that applies to your information.

Your rights and choices

You may have the right to ask for a copy of your personal information, have inaccurate information corrected, ask for information to be deleted, restrict how it is used or receive certain information in a portable format. These rights depend on the circumstances and the reason we use the information.

You have the right to object to our use of your information where we rely on legitimate interests. You can also object to direct marketing at any time.

You can withdraw your consent at any time, for example by using the unsubscribe link in a marketing email or contacting us. Withdrawing consent does not affect use of information that was lawful before you withdrew it.

Email ruby@thepathmakers.co.uk to make a request or raise a concern. We may need to check your identity before disclosing personal information.

If you make a data protection complaint, we will acknowledge it within 30 days, investigate it and tell you the outcome. You can also complain to the Information Commissioner’s Office at ico.org.uk.

Young people and parents

The Pathmakers is designed for young people, including 17-year-olds. We aim to explain our use of information clearly and to collect only what we need.

If something in this policy is unclear, please contact us. Parents or guardians can also ask us questions, but the young person has their own privacy rights.

Cookies and other websites

For details of cookies and your choices, see our Cookie Policy.

Links to other websites and services are governed by those services’ own privacy policies.

Changes to this policy

We will update this page if our activities or legal obligations change. If a change materially affects how we use information we already hold, we will take appropriate steps to bring it to the attention of the people affected.